Redefining programmatic native advertising

Readpeak is a native and programmatic advertising platform built on a simple idea: advertising performs better when it blends seamlessly with content, becoming part of a site’s trusted environment.

Their product is fast, intuitive, and shaped by a thoughtful, people-first, and quietly confident culture. But their brand didn’t reflect this quality or their ambition. As they planned to expand beyond the Nordics, Readpeak needed a brand that could scale to connect with larger clients without losing what made them unique.

From the outset, our collaboration was grounded in trust and a shared goal: to elevate Readpeak’s brand to match the strength of its platform. We worked closely with leadership to understand their culture and vision, in order to refine their tone of voice and position them as a mature, confident player ready for a global stage.

We created a digital-first identity and design system rooted in optimization, simplicity, and partnership. This system was scaled consistently across a new website, sales materials, events, and apparel. Following this, we levelled up their platform’s UI to reflect the new brand identity while enhancing its intuitive UX.

Working across time zones via shared tools like Figma and Slack, the process was collaborative, focused, and free from unnecessary complexity.

The unified brand and product experience gave Readpeak the confidence to grow in nine European markets and secure significant investment in 2025. It helped them stand out in a crowded space and reframed how they present their value to clients and publishers.

We’re immensely proud to continue as their creative partners, helping shape a brand that evolves without ever losing what makes it great.